Privacy Policy

Little BB Love is committed to protecting the privacy of our customers through a safe and secure online shopping experience. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).

By shopping at the Site, you signify your acceptance of this policy and agree to the collection and use of your information.

Personal information
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

We collect the information that you provide when you create an account, log in to your account, or subscribe to marketing communications at the Site. We refer to this information as "Personal Data". By creating an account or logging in at the Site, you are deemed to have consented to receiving marketing communications via email or SMS. You may withdraw your consent via the directions to unsubscribe as indicated in the email or SMS sent to you, or by writing to us.

“Personal Information” in this Privacy Policy refers to your Device Information, Order Information, and Personal Data.

How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information and your Personal Data to:
- Communicate with you;
- Process your data transactions with the Site such as account login, password reset etc;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing your personal information
We share your Personal Information with relevant third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store (you can read more about how Shopify uses your Personal Information here: and One Click Social Login app to process account logins via social accounts. We also use Google Analytics, Hotjar and Facebook to help us understand how our customers use the Site (you can read more about how Google and Facebook use your Personal Information at and respectively). You can also opt-out of Google Analytics here:

Your Personal Information and your nominated Order Recipient's Personal Information will also be shared with the respective nominated shipping and delivery service providers, who may use these Personal Information to arrange for delivery of the order, send notifications to the Recipient in relation to the delivery of the order, and conduct surveys.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by using the links below:
- Facebook:
- Google:
- Bing:

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Usage of the Site
The Site may feature pictures, articles, information, digital images, text, data, contests, promotions, advertising, logos, and other forms of content that we deem will be of interest to our customers. Ownership of these content belongs to Little BB Love, and by downloading or storing this Content does not render the viewer or customer the rights nor ownership to it.

Content extracted from the Site and related brand partners and published or shared on any platforms must be credited. Little BB Love Pte. Ltd and our related brand partners reserve the rights to pursue legal actions against unauthorized usage of these Content.

Third party websites
The Site may contain links to and from other apps and websites, including but not limited to your accounts in social sites which you may have used for logging into the Site. These sites and links have separate and independent privacy policies. Little BB Love therefore does not have responsibility nor liability for the content and activities of these linked sites.
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us
For more information or if you have questions, please contact us by e‑mail at